UPDATES FOR 2024
FB and Instagram are launching new initiatives to accelerate business growth
From new Reels and Groups features to an updated ad interface and important brand safety updates, Meta is now preparing for a year of slow economic recovery and low consumer spending. For that reason, this year’s they made changes that will encourage automatized campaigns.
Advantage+ Campaigns is the future
Meta has partnered with data specialists Analytic Partners, conducting Marketing Mix Modelling, this has encouraged Facebook on strongly recommending Advantage+ Campaigns for marketers. They believe that automatically enhanced ads can improve Return on investment (ROI) and help advertisers with limited budgets.
So, should you try Advantage+ campaigns? We believe you should. This automatic ads that Facebook offers are beautifully crafted and analyzed based on data that is not available for advertisers. This valuable data contains factors, such as market tendencies, industry characteristics, and ad behavior that can be carefully applied to your ads with much success.
Improved Engagement with Groups
Facebook discovered a real potential on Groups to improve engagement. As you might know, engagement is a key factor for the well being of your ads and your overall social media growth. Now you can monetize and create subscription based from groups, that will help you revenue and ROI.
For this reason, this year, Facebook will be on the move to upgrade features and motivate businesses to use it as a gateway to a better experience. Our recommendation, is for you to start applying this feature to your marketing strategy.
Reels are still the priority
Since TikTok emerged, Meta has been pushing for Reels. And they are not willing to back down. This year they will continue to improve features and explore new upgrades to maintain marketers interested and active on Reels.
According to Facebook’s newsletter, there has been an exponential increase on reels use in the past year.
This should now be a crucial segment of your marketing strategy.
